Archive for November 2018

Use Paid Ads In Your Digital Marketing Strategy - TDM Agency

November 18, 2018 Add Comment

PAID ADVERTISING STRATEGY


Tips To Revnmp Your Paid Easy steps To Developing A Profitable Paid Ad Strategy  


Paid digital advertising is a hard nut to crack. However, with the correct approach and strategy, you can make the most out of your paid marketing. 

Here are a few tips on revamping your paid advertising strategy:


  • CHECK YOUR TARGET MARKETS AND AUDIENCES
  • UPDATE YOUR ADS REGULARLY:
  • RE-TARGETING:
  • SETTING THE RIGHT EXPECTATION:

Something is better than nothing – 

Any budget is better than no budget. If you have a limited budget, it is recommended that you use it wisely on a specific campaign rather than an ongoing Facebook, PPC or Google Adwords brand campaign. top digital marketing Company

If you have an enticing offer such as a limited time sale or a significant discount, you can attract a huge number of people for remarketing with limited paid advertising expenditure.

Keyword Research Is the Most Important Part of Digital Marketing

November 05, 2018 1 Comment


Keyword Research  Important Part of Digital Marketing

Follow us @ Google My Business (Toronto Digital Marketing Agency)- If you are looking for SEO Agency Toronto.


 Internet marketing campaigns are built around keywords – without them your marketing strategy would be a fail. If not for keywords... Read more WHY KEYWORD RESEARCH IS SO IMPORTANT?



Keyword research is critical to increasing the number of conversions on your website, increasing the website traffic and ultimately increasing your return on investment. Here are a number of reasons why:


  • KEYWORDS ARE WHAT USERS SEARCH FOR:
  • WITHOUT THEM, GOOGLE WON’T KNOW WHAT THE CONTENT IS ABOUT:
  • YOUR COMPETITORS WILL BEAT YOU IN SEARCH ENGINE RESULTS:
  • IT GIVES YOU TOPIC FOR CONTENT:
It’s a gamble to write content without performing keyword research because you are in the dark about user intent or what the readers actually want to know. This can also negatively impact your business as Google discards content which does not resolve users’ queries.


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